LAND OF FRANKINCENSE: ANCIENT TREASURES AND MAJESTIC LANDSCAPES OMAN

Oman, resting on the southeastern tip of the Arabian Peninsula, blends ancient history, stunning landscapes, and deep traditions. Known for its vast deserts, rugged mountains, and pristine coastline, Oman’s geography is as captivating as it is diverse. The arid climate brings scorching summers and mild winters, with cooler temperatures in the highlands and along the coast. Flora such as frankincense trees, date palms, and hardy desert shrubs thrive in this environment.

Oman’s wildlife is equally fascinating, with species such as the Arabian oryx, sand cats, and the elusive Arabian leopard inhabiting its deserts and mountains. Birdwatchers are drawn to Oman by species such as the houbara bustard and migratory birds. Protected reserves, such as Ras Al Jinz Turtle Reserve and Al Saleel National Park, preserve Oman’s ecosystems and wildlife.

Oman’s history runs deep, with civilisations as the Dilmun culture and ancient frankincense trade routes shaping its past. The frankincense trade, centred in Dhofar, connected Oman with ancient civilizations. This history is reflected in UNESCO World Heritage Sites such as the Land of Frankincense and the city of Qalhat. Visitors can explore Oman’s forts, souks, and archaeological sites to glimpse its heritage. The country's hospitality welcomes visitors to experience Omani culture through bustling souks or traditional Bedouin lifestyles.

Oman has moved beyond its reliance on oil and gas, focusing on diversification under Sultan Haitham bin Tariq. Key sectors such as tourism, logistics, manufacturing, and renewable energy drive growth. Iconic sites such as the Sultan Qaboos Grand Mosque, Nizwa and Bahla forts, and Wahiba Sands draw visitors. Oman's 3,000-kilometre coastline offers snorkelling, diving, and sailing, while the Daymaniyat Islands Nature Reserve is ideal for marine life and diving.

Oman is also becoming a logistics hub, with ports such as Duqm and Salalah driving trade. Its strategic location along global shipping routes supports growth in logistics and transport, fostering foreign investment. Renewable energy, particularly solar and wind, is a priority as Oman leverages its natural resources for sustainable growth.

Oman blends ancient traditions with modern progress, shown in its eco-tourism, conservation efforts, and the future Oman Botanic Garden, the largest in the Arabian Peninsula. From dramatic landscapes and rich history to vibrant cities and pristine beaches, Oman warmly invites visitors to explore its heritage and enjoy a unique, unforgettable experience.